# 日活dau = 当日登入总用户数 # 每日次日留存率 = 连续登入用户数 / dau select visit_date, count(id) as dau, sum(if(datediff(next_date,visit_date) = 1, 1, 0)) / count(id) as next_day_per from ( select id, visit_date, lead(visit_date,1) over ( partition by id order by visit_date ) as next_date from user_visit_log ) res group by visit_date order by visit_date ;