import sys

for line in sys.stdin:
    num=int(line[:-1])

    binary_string=f'{num:b}'

    count=0
    max_count=0
    for c in binary_string:
        if c=='1':
            count+=1
        elif count>max_count:
            max_count=count
            count=0
        else:
            count=0
    if count>max_count:
        max_count=count
    print(max_count)