SELECT 
    date,
    SUM(IF(rk=1, 1, 0)) AS new 
FROM(
    SELECT *,
        ROW_NUMBER() OVER(PARTITION BY user_id) AS rk
    FROM login 
) t1
GROUP BY date

通过子查询筛选出为新用户的记录(rk=1),在SUM函数中使用IF语句,为新用户的记录+1,老用户的记录+0